Anyone who has been paying attention to the activities of the Michael J. Fox Foundation cannot fail to have noticed a certain amount of fuss over a shoe. A “sneaker”, as they call it in North America. Here in the UK, we might call such a shoe a “trainer”, albeit with one caveat – which I’ll come to later.
The genesis of this shoe – the Nike Mag – happened in 1989 as part of the production of the film Back to the Future II. The film people called Nike – whom we should probably call the shoe people, although I don’t want to make that sound too definitive – and asked for a futuristic shoe (the future, in this case, was 2015). Nike got all excited and delivered the Nike Mag, which was very tall and had all sorts of pseudo-magical features.
Apparently, people were rather struck by this shoe.